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More than ever, business leaders are focusing on how to optimize the customer experience they’re delivering. Gartner studies indicate that 89% of companies plan to compete primarily on customer experience. Optimization always starts with understanding and measuring the customer experiences you’re currently delivering. The only way to do that accurately is via technology solutions that can automatically mine and compile the wealth of unstructured customer interactions data hidden in Call Recordings, IVR Logs, and so on.

A northeastern city had developed an initiative to provide free, public WiFi in a downtown, outdoor area. The city had invested a great deal of money into revitalizing the area, and improving the wireless infrastructure was part of the mayor’s vision for creating a 21st century, connected city that would attract tech-savvy young professionals and leading conferences to the area. Municipal wireless would also add value for residents of the city, particularly lower-income residents who lacked access to internet in their homes.

In a previous blog post, we shared how organizations must move toward a customer-centric approach, with a focus on the customer journey as a strategic capability. How, specifically, can you do that? Here are five steps to follow to ensure you find and keep the right customers.

Digital transformation is a requirement for businesses that wish to remain competitive, and the constant state of innovation is fundamentally transforming today’s enterprise network and data center infrastructures at a rapid pace. Consequently, IT today is very different from what it used to be a few years ago. IT must balance the following considerations on a daily basis:

In a previous post, we shared that organizations today need to live and breathe customer-centric values, where Sales, Marketing, Customer Service, and IT collaborate to give customers the best, most seamless experience. Today’s customers have endless options, which means they will not hesitate to move on to a competitor after suffering through a bad experience with a company. Creating a seamless and exceptional experience is the only way to build truly loyal customers who can grow into brand advocates.

Who owns the customer relationship in your company or organization: Marketing, Customer Service, or IT? Fifteen years ago, the answer was clear: Customer Service, period. Over time, the answer has become murkier. Once customers began researching a product or service prior to purchase—a phenomenon Google coined the “Zero Moment of Truth”—a shift occurred. Marketing began to lay claim to the customer relationship. This was due, in large part, to the bevy of channels available to customers—such as browsers, apps, and social media—prior to communicating with a company. Fast forward to the present day and customers are empowered with even more resources to answer their own questions and conduct their own due diligence before contacting a company.

Digital transformation is a never-ending journey that requires organizations to continually update their technology to keep pace with innovation. This lends a sense of urgency to any technology upgrade, which means that organizations will oftentimes partner with solution providers who offer a quick fix and grandiose promises. The problem? The solutions are out-of-the-box rather than tailored to the specific needs of the organization. It’s a fact: Every organization is different and has its own specific requirements, so how could the same solution possibly be optimized to fit every organization’s needs?

Most data centers host hundreds—if not thousands—of applications that run business- and mission-critical operations. As organizations consider moving to the cloud, they are faced with questions on how these applications will fit into their cloud strategy and how they can migrate their workloads to a cloud platform with the least risk and disruption to their business.

As a business, the way that you connect and communicate both internally and with customers is key to your success. Providing a seamless user experience is often the first step to building the relationships that matter, which means that your business must be underpinned by a strong network that fosters the development of these connections.

Last week, 14 ConvergeOne thought leaders traveled to Austin to participate in 27 sessions during Avaya ENGAGE 2019. Many remarked upon the high level of enthusiasm that was present throughout the event, as attendees recognized exciting innovations with Avaya technologies and the IT industry that are making the technology of tomorrow available today. For ConvergeOne, the excitement continued all the way to the event’s conclusion, as we were recognized as Avaya’s 2018 U.S. Service Partner of the Year.