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Do you have omnichannel projects that just aren’t moving along as fast as you think they should? What are the hurdles getting in your way? I’ve yet to find a scenario where it’s the technology that’s slowing things down. Don’t get me wrong, omnichannel isn’t easy. It’s a very different approach to customer contact than traditional call centers or even multichannel contact centers. Omnichannel is all about customizing the journey of the person (or thing) trying to interact with your business. First we need to understand what the customer journey actually looks like. This is often a lot harder than it sounds. Most people in a company know their little piece of the customer journey, but very few can articulate the details of the full, beginning-to-end journey. This often requires a lot of exploration, business-level interviews, multi-disciplinary teams, and documentation.
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