Luis Berlanga

Gone are the days when the IT department was relegated to the bottom floor of an office to perform tasks that few in the organization understood. IT professionals today are the innovators, troubleshooters, cybersecurity watchdogs, data masters, and business process experts of the organization. The role of IT has become more critical and complex even as budgets have become compressed.

In recent years, consumers have increased their engagement with video. HubSpot found that the average user watches 1.5 hours of video content a day, with 15% of users watches more than 3 hours of video daily. Even more staggering, Cisco predicts that by 2021, video will account for 82% of total consumer Internet traffic. The bottom line is that your customers, prospects, and employees are spending a great deal of time interacting with video. This presents you with an opportunity to meet them where they’re already at and delight them with a multitude of video experiences.

Video has the potential to become a prominent tool for your business. Below are four ways you can use video to bolster your business – and they may not be what you’d expect.