Mark Langanki

The concept of customer experience is top-of-mind for every company with a contact center, and the need to actualize beyond self-service and voice has become urgent. There has been a tremendous push within this space to incorporate newer technologies like omnichannel and journey orchestration. This push has been defined by a desire to develop new opportunities for ecommerce and online marketing through the use of these technologies.

Monitoring has proven to be one of the more difficult components of IT for many years, perhaps because we make too many assumptions about how monitoring works and what the monitoring tools we use can actually do. We’ve all been mesmerized by demos at trade shows that boldly claim to have finally “cracked the code”! Unfortunately, after we purchase the tool, take it home, and install it, we begin the long, winding road to disappointment when it doesn’t do what we thought it would do. Alas, the tool just showed well on the trade show floor.