4 Unexpected Ways Video Helps Your Business

In recent years, consumers have increased their engagement with video. HubSpot found that the average user watches 1.5 hours of video content a day, with 15% of users watches more than 3 hours of video daily. Even more staggering, Cisco predicts that by 2021, video will account for 82% of total consumer Internet traffic. The bottom line is that your customers, prospects, and employees are spending a great deal of time interacting with video. This presents you with an opportunity to meet them where they’re already at and delight them with a multitude of video experiences.

Video has the potential to become a prominent tool for your business. Below are four ways you can use video to bolster your business – and they may not be what you’d expect.

For years, I have been asked about the death of voicemail. It started at the end of 2014 with Coca-Cola’s announcement that it was disconnecting voicemail, which was followed by similar announcements from companies like JPMorgan Chase. What ended up happening in most cases? The companies didn’t actually completely get rid of voicemail, but they did experiment with eliminating it for certain users or groups of users.

Last week, I introduced SIP and wrote about the use cases around adjunct connectivity and routing. This week, I'll share use cases around SIP trunks and endpoints. Let's get to it!

I don’t think anyone questions the fact that most of enterprise communications is going SIP. We hear it everywhere. But I still get people asking about why it is such a big deal. Isn’t it just another signaling protocol? Is there really a strategic advantage to go SIP? The answer is an overwhelming YES! SIP’s flexibility and interoperability makes it an obvious choice. But I do think it’s important to dive into the details to know exactly why SIP is such a big deal. I think of SIP having three major strategic use cases. Generally in order of adoption, they are:

As we watched the successful launch of SpaceX Falcon Heavy, it struck us how fast technology was advancing. Think about it: Launching a 230 foot rocket with 27 engines. The boosters separate and nail a side by side landing back at the Cape. The coup d’état was sending Elon Musk’s Tesla on the way to Mars. That was unthinkable just a couple of years ago!

Believe it or not, our collaboration tools are evolving at warp speed too. The traditional PBX has rapidly evolved into an open architecture development platform that has the capability to radically improve the efficiencies of current workflows. Your company’s needs still drive solutions that include multiple vendors, and very likely a mix of cloud, hybrid cloud and on-prem solutions.